Building a Juice Bar Brand from Scratch

The final decade has witnessed an exquisite upward push in juice, smoothie, and açai bowl standards, specifically as American clients have turned their interest closer to extra nutritious and plant-forward eating options. After franchising throughout the USA, Nekter Juice Bar became one of the first to capitalize on this motion, opening its doorways in 2010.

Nekter cofounder and CEO Steve Schulze, who launched the brand along with his spouse, Alexis, after a hit profession inside the infomercial enterprise, says they desired to create something that turned into smooth to apprehend for the infinite Americans who were looking to complement their diet with juices, smoothies, and different healthy objects.

“The menu’s quite simple,” Schulze says. “And for us, I assume the aim was to make it simple and flavor excellent. In many instances, while you’re speaking about something new like this, it’s difficult to recognize the inexperienced juices that people are used to, or maybe a shot of wheatgrass. And so the trick turned into making it inexpensive, making it on hand to everyone.” In the ultra-modern episode of QSR’s podcast “Fast Forward,” Schulze glances at the organization’s rise and explains how a clean product, handy version, and funding in franchising have helped it increase to more than 120 locations.

Juicing fresh, uncooked, herbal meals has gained recognition over the past few years as we recognize how beneficial fresh juice is for our bodies. Not only do freshly extracted juices taste scrumptious, but they also provide a precious supply of vitamins, improve diet, boost energy degrees, help eliminate toxins from the body, and, in preferred cases, improve all-around fitness.

Juicing is a method of separating the juices of fruits and vegetables from pulp and fiber. An excessive cease-masticating juicer can release the juice from fiber by literally breaking the fiber. A centrifugal juicer cannot break fiber; instead, fiber stays in the pulp, and its nutrient ability is misplaced. Masticating juicers are recognized typically because of the first-rate choice to derive the maximum fitness advantages from your juicing.

Fresh juices are a precious source of vitamins as well as enormously digestible. Juices pasteurized had been subjected to heat as excessive as 120 tiers, destroying the herbal enzymes in the juice. Fresh juices are rich in minerals, enzymes, and vitamins processed together with pasteurizing damages or destroys. The vitamins in freshly extracted juice are intact and, for this reason, provide maximum blessings for health and taste.

It is frequently hard to consume sufficient fruit and vegetables every day to satisfy our daily vitamin necessities. One superb factor about juicing is that it’s miles smooth to meet the desires of our bodies. Another fine juicing function is making a mixture of greens and the culmination you have on hand. For instance, juicing one apple, two peaches, an orange, and four celery stalks will make one tasty juice loaded with vitamins and antioxidants.


I love cooking and eating food. I always look for new recipes, new foods, and new restaurants. I just love food! My goal is to post interesting and delicious food and share recipes with the world. I have a passion for all types of food; especially Asian cuisine.