Seau, the new lifestyle seafood brand announced by Boston, Massachusetts, U.S.A.-primarily based corporation Stavis Seafoods in March of this year, aims to connect and empower human beings to make knowledgeable choices about the seafood they consume.
Founded on the principles of providing “scrumptious, first-rate seafood that is absolutely traceable, socially responsible, and sustainably sourced,” the SeaTru emblem will probably not now fall into the purchasing carts of good buy customers or individuals who prioritize charge over everything else, in line with Richard Stavis, the leader sustainability officer for Stavis Seafoods.
“The individuals who simply visit the shop searching out what’s going to be on sale are not going to be the goal patrons,” he instructed SeafoodSource. Stavis predicted that SeaTru products will be much more likely to find their way into millennial households because that era, by using huge, tends to be more influenced by factors past price tags.
“With the older youngsters, the millennials, they’re just like the first technology who could make fully-informed choices on the fly. Instant gratification – in case you want to recognize something greater about something, you could,” Stavis stated. “[Millennials] care and make a few brilliant selections, and they make decisions differently than most clients do,” he added. “For these people, the decisions they make are based totally on their value gadgets.
They make aware choices that don’t necessarily have to do with being the most reasonably priced – they have to do with making [purchasing] selections that assist them in living real to themselves. So, when we say lifestyle logo, that is what we suggest. We’re speaking approximately about humans who have a values-based existence and live existence in keeping with those concepts, and we want to give them the capability to buy products that align with their cost device.”
The Seru logo is meant for “people who care” and “for whom [Stavis Seafoods’] cost device is important,” Stavis stated. The seafood distributor expects that purchasers’ reasons for worrying about the SeaTru emblem and shopping will range in several ways. “People ought to determine that that is important for many specific motives,” Stavis mentioned. “A few folks will want to get into it because of sustainability. There may be a few humans for whom it’s a social obligation.”
Stavis confirmed the cross-live date for the logo at retail within the United States, which is slated for early summer 2019. The products included within the initial rollout include retail-prepared pasteurized crabmeat, Norwegian salmon, and seafood from the Prime Cuts Portion Program, such as salmon, halibut, swordfish, and tuna portions.
Each product blanketed in the SeaTru portfolio ought to be sourced from sustainably certified or domestic fisheries or fisheries involved in comprehensive development initiatives and ought to come from fisheries that can be exertions-secure screened or audited as a method to ensure compliance with the U.S. Department of Labor (USDOL) standards. Although the primary institution of SeaTru services is geared toward retail, Stavis said the brand aspires to reach all places where its customers can buy seafood.
“Our audience is the folks who care about values- primarily based sourcing, and we hope to make our product available anywhere they purchase seafood, whether or not that’s at a restaurant, on a cruise ship, or at retail save. Wherever they buy seafood, we hope there could be some new release of a SeaTru product,” he stated.
