By Michael Braunstein
Legend has it that the movie “Twins” changed into pitched to producers by means of a summary written on the returned of an enterprise card: “Movie idea: Danny DeVito and Arnold Schwarzenegger are twins.” That changed into sufficient. In Hollywood, it turned into an exercise we perfected.
Since Hollywood is the land of desires, everyone there has a concept for a TV display, a film, a band, an e-book. But I constantly stated that ideas are like pizzas thrown against the wall: some of them stick and some of them ingloriously smack the plaster and slide greasily to the ground, rarely picked up once more. The city exists on a steady weight loss program of thoughts waiting to tumble into the ears of the Deal Makers, the Green Lighters, the Button Pushers. In Hollywood, get entry to to those people is a prized commodity. Also in Hollywood, you’re more likely to meet a studio head who could make the deal whilst you bounce an elevator at the “W” on Sunset Boulevard than you are with the aid of getting a meeting at the lot. So when you have that chance, you’d better have your “Elevator Pitch” geared up. That’s the income spiel you can supply in the brief time it takes to get to the subsequent floor. Make it short. Make it candy. And make it sell.
If author Michael Pollan has been requested for his concept of nutritional recommendation, it could be located within the elevator pitch serving as a tag line on his e-book In Defense of Food that serves because of the title of this column. Succinct. To the factor. Full. Let’s study.
Eat Food. That really method eat most effective that that’s truly actual meals, no longer faux food. My rule of thumb starts with this: Unless it is available in its personal pores and skin, it’s now not real meals. If what you’re ingesting involves you in cellophane, cardboard, metal or such, there’s an awesome danger it’s no longer real food however a composite of processed derivatives, flavorings, fillers, preservatives and who is aware of what else, such as pesticide residues. Here are a few examples. An avocado, a pineapple, a stalk of celery and a potato are all real food. A potato chip, can of cream of celery soup, shop-sold guacamole and yes, even pineapple yogurt are going to have components which can be likely now not actual meals. Even the high-quality steak on the grocery store has a terrific chance of being packaged in carbon monoxide modified packaging on the way to maintain it looking fresh for days or even weeks past its top. It will take some self-educating to become discerning approximately actual food versus faux meals. Take heart. It’s really worth it.
Not Too Much. Over 20 years in the past I commenced a public get right of entry to a TV show about holistic tactics to fitness. One of my first guests become a local scientific medical doctor that specializes in what he referred to as “anti-growing older medication.” I requested him bluntly what technique had been proven to slow the growing older technique. He defined that during all of the technological know-how, only one aspect was shown to sluggish growing older and that was without a doubt that the least amount of food a being eats, the less growing older takes vicinity. He defined that growing older’s most reliable indicator become the degradation of the telomeres on the poles of our chromosomes. Telomeres guard our chromosomes and maintain them from unraveling. As we age, the telomeres get beat up and raggedy. Metabolism performs a function in that. Digesting food is tough paintings. We need to maintain those paintings to a minimum. The key is to ingest the highest amount of beneficial nutrients inside the lowest amount of food consumption. I appeared into what he instructed me and discovered a whole lot of research to returned up until the idea that eating less whilst retaining ultimate nutrients does have a wonderful effect. In the Standard American Diet (SAD) that carries so much processed meals, we’re getting much fewer nutrients and extra meals. Just go searching at all of the fats people. And don’t mistake skinny for being wholesome, either. But do ask your self this: How a great deal real vitamins are in that rapid meals burger, that soy protein shake or that vegetarian falafel?
Mostly Plants. Let me burst off by myself little pet theories here, in reality primarily based on a few sorts of understanding and knowledge of the records. Over a pair million years, humans have advanced mainly from a hunter-gatherer model. Only some millennia in the past did we start with the agriculture of grains and flowers. And at the same time as recently as one hundred years in the past, meat became now not a constant, day by day part of our food regimen. Around the early a part of the 20 th century, the Western tradition evolved a cheap (distinctly), smooth manner to produce meat. It became called the commercial meat industry. It’s messy from start to complete. It takes up loads of natural and environmental sources and it makes it viable to blend the dregs and residual scraps from useless cows sourced from extraordinary countries, distinct states and different times in large vats, processed into the burger for your desk and 99-cent specials on the pressure-via. Thinking it thru, for over ninety-nine percent of human life, animal flesh was a rare meal, clearly because it wasn’t easy to music down and kill a wild animal. It’s not that tough now whilst the animals are restrained through industrial practices. But clearly, our metabolism, our our bodies, evolved to consume by and large plant nutrients. Only within the past one hundred years or so have we overindulged in meat. Think that over. Michael Pollan did.