To expand its presence in Pakistan, Tropicana has launched a new campaign with the message “Live, Love, Life with Tropicana.” As is the norm with many refreshment spots, the 30-second movie offers refreshing visuals of families, college friends, and work colleagues all enjoying an excellent life drinking Tropicana juices as clean fruit and juices fly through the air.
“Pakistan is in the process of a client attitude alternate wherein customers are now more conscious than ever about what they consume,” IAL Saatchi & Saatchi instructed us in an assertion. “As a result, juices have been on the rise. To capitalize on the growing marketplace and maintain the converting client mindset, PepsiCo Pakistan is determined to launch a global mega and the world’s number one juice logo, Tropicana, to ensure we provide a pleasing variety of merchandise for our customers.
One of the campaign targets is to inform consumers that the main juice brand in the international is now available in Pakistan and compel clients to strive for it. After seeing this execution and the hype about the international emblem creating a play in the neighborhood market, we’ll see if Pakistan purchasers give Tropicana an attempt.
“By using TV, Outdoor, and Digital as the choice of media blend, we intend to fulfill the marketing campaign by gauging patron and store repeat buy of our emblem,” stated Khubaib Ahmed, the Senior Brand Manager for Non-Carbs, Energy, and innovations at PEPSICO.
Credits:
Creative Agency: IAL Saatchi & Saatchi
Media Agency: Alter Communication
Digital Agency: BBDO
Production Team Credits:
Director: Hassan Dawar
DOP: Kaka Tong
Executive Producer: Sarosh Sohail & Shahrukh Hayat
Assistant Director: Safwan Bawany
Head of Production: Zia Ur Rehman & Syed Shehroz Ali
second AD: Tayyab Qureshi, Sanya Shahzad & Sara Shahzad
Art Director: Ovais Burney
Set Team: Aqeel & Team @ Set Act
Wardrobe & Styling: Mavi Kiyani
Hair & Makeup: Salmon & Team @ Rashid
Hair & Makeup: Madiha Qaiser (Sabeeka Imam)
Talent Management: Niggi @ Citrus
Post Supervisor: Syed Shakir Ali
Edit: Muhammed Ali @ forwarding Post works
Post & Graphics: Vertex
CGI: Sharp Images
Grade: Bulent @ Azat Films, Turkey
Music: Kashan Dawar, Audiobox
Line Production: Red Cape Films
Camera Team: 146
Focus Puller: Abdul Haseeb
Gaffer: Rehan
Lights: Xpose Films
Transport: Saleem Jalal
Mocks: Ovais Azeem & Riaz Sb
Special Thanks to Khurram Syed & Noman Kashif
Creative Agency Team Credits:
GM: Imran Masood
Head of Productions: Mansoor Ahmed
Creative Director: Taimur Azeem
Account Director: Khurram Jilani
Agency Producer: Azeem Nawab
Digital Agency Team Credits:
GM: Ali Zaidi
Account Manager: Ayesha Akram
Creative: Hamza Amjad
Brand Team Credits:
Marketing Director PepsiCo: Saad Munawar
Marketing Manager NCB, Energy & Innovations: Ather Baghpatee
Sr. Brand Manager NCB, Energy & Innovations: Khubaib Ahmed
