Hershey Showcases a hundred twenty five Years of Brand Relevance at 2019 Sweets

The Hershey Company (NYSE: HSY), celebrating 125 years as a category management and snacks chief, will highlight its ongoing commitment to consumer relevance on the National Confectioner’s Association’s 2019 Sweets & Snacks Expo, May 21-23 in Chicago.

As Hershey embarks on its next 125 years, visitors to the organization’s booth (#1601) can pattern new product services from Reese’s, Hershey’s, and KIT KAT® that attention to how the corporation is assembly new snacking activities and discover actionable snacks retail insights to win over valuable customers.

For 125 years, Hershey has endured within the confectionery industry. The progressive snacking powerhouse has transformed the sweet aisle for consumers, making products less complicated to discover extra attractive. Hershey also regenerates its energy brands with new services, along with Hershey’s Milk Chocolate Emoji Bars, Reese’s Thins, and KIT KAT® Duos Mint + Dark Chocolate, all of a good way to be featured at Sweets & Snacks Expo.

“There are reasons why Hershey has been around for 125 years – enduring employer cause and the cultural relevance of our brands,” stated Todd Tillemans, President, U.S., The Hershey Company. “We pleasure ourselves on being similarly competitive and compassionate, investing in communities, humans, and the snacks of the destiny. We are driving new snack events with offerings like Reese’s Thins, Hershey’s Emoji Bars, and KIT KAT® Duos Mint + Dark Chocolate, and as a result, making greater moments of goodness for our consumers.”


Reese’s has been a powerhouse emblem for decades and has created $2 billion in retail income this year. The corporation’s innovation showcases how Reese’s maintains to evolve. This year, Reese’s logo unveiled Reese’s Thins and Reese’s Lovers. Reese’s Thins are 40 percent thinner and, in my view, wrapped for the correct me-time snack.

Reese’s Thins gives Reese’s enthusiasts a new preference for snacking and is just one instance of ways Reese’s is meeting the wishes of its purchasers and staying relevant. Reese’s Lovers consists of two new products – Reese’s Chocolate Lovers and Reese’s Peanut Butter Lovers – giving Reese’s lovers greater of the taste they love.

For the primary time in 125 years, Hershey is changing its person pips with the brand new Hershey’s Emoji Bars, assisting the organization attain dad and mom of Gen Z as they head lower back to high school. The Hershey’s Emoji Bars had been created for dad and mom to assist their kids set up a connection with their friends, and the bars offer them a fun manner to break the ice with classmates, instructors, and pals during the back to school term.

For the first time in almost a decade, a brand new yr-round KIT KAT® flavor can be coming to the U.S. And available national in December 2019. The new KIT KAT® Duos Mint + Dark Chocolate will feature a mashup of iconic flavors – mint crème on the top and dark chocolate on the lowest, all surrounding light and crispy wafers.

Shopper Data Helping Drive Trips and Baskets

Hershey is devoted to supporting all of its retail companions, and for twenty years, has helped them apprehend the way to win over the most precious consumers to drive trips and construct baskets. Hershey’s Retail Snacking Experience Team (ReSET) is the usage of its industry-main shopper insights to aid Hershey’s retail companions in developing a better client experience, helping both shops and customers win.

Every 12 months, Hershey’s professionals meet with approximately 45 shops at their Global Customer Insight Center (GCIC). Retailers who work with Hershey outperform the class by +150 BPS of proportion growth yearly. Approximately one-0.33 of these stores are annual returning clients.

Hershey’s ReSET crew maintains to guide the manner with this shopper data through its annual “In a Shopper’s World” retail file. Hershey recently revealed its 0.33 annual “Creating Value in a Shopper’s World” retail record, and site visitors to the Sweets & Snacks Expo could have the possibility to learn from Hershey’s insights and retail approach teams.

Whether customers are shopping in-save or online, there are certain fundamentals that shoppers want their journey to include, consisting of locating gadgets quickly and effortlessly, having an interesting revel in, and feeling that their precise desires are understood via the retailer.


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