Merchandising Solutions at Sweets

Mars Wrigley Confectionery U.S., a worldwide leader in confections, will announce its 2020 vending suggestions and debut new merchandise today on the National Confectioners Association (NCA) Sweets & Snacks Expo in Chicago. Together, these insights and improvements will aid stores in riding income and general class boom.

“Mars Wrigley Confectionery is devoted to always updating its worldwide research and insights to make sure its tips for stores correctly reflect the ever-evolving behaviors of customers,” said Tiffany Menyhart, vice president of U.S. Category Leadership at Mars Wrigley Confectionery. “To propel retailers forward, Mars Wrigley Confectionery is supplying new and never-before-seen in-save merchandising solutions. With those effects-verified answers, outlets can have the equipment to create the most suitable in-save experience.”

Mars Wrigley Confectionery is deeply connected to customers and invests in worldwide research to advantage insights to understand the trendy retail landscape. Rooted in how buyers are the use of confections nowadays and how they’ll in the future, the 2020 shelving guidelines combine the moments and motives confections are driving conversion to evolve the aisle and grow the class. In the latest test-and-analyze, these solutions resulted in a boom in income, proving that Mars Wrigley Confectionery is supplying stores with the tools needed to create a fascinating confections aisle and step into the destiny of retail.

Mars Wrigley Confectionery will also be debuting new products that mirror clients’ changing flavor and texture choices at this yr’s expo.

“Innovation is on the heart of what we do at Mars Wrigley Confectionery and our retailers are at our core,” said Tim LeBel, president of Sales at Mars Wrigley Confectionery. “We need to offer new and thrilling merchandise to beautify buyers’ experiences. Our product innovations are designed to capitalize on consumer demands and developments, including the upward push of nut butter and taste mash-ups, which have largely inspired our product services.”

Attendees of this year’s expo also can attend the panel discussion, “How to Make Confectionery Thrive inside the Digital World,” hosted by way of Mars Wrigley Confectionery on May 22, 2019, at eleven:00 a.M. CT.

The following are objects that Mars Wrigley Confectionery will characteristic at this 12 months’ show:

three MUSKETEERS® Birthday Cake: 3 MUSKETEERS® released the emblem’s first new flavor in six years―Birthday Cake. The candy bar functions a vanilla-flavored nougat and colorful sprinkles protected in rich milk chocolate. Birthday Cake is a developing fashion, with income growth within the taste extra than 29 percent considering that 2017 and a 260 percent growth in fashion engagement among millennials within the same time period

COMBOS® Jalapeño Cheddar: COMBOS® nationally launched Jalapeño Cheddar—a client favorite with tested market success. The mixture of tacky goodness plus a mix of spice interior a baked tortilla shell is certain to excite purchasers’ taste buds
Creamy SNICKERS®: SNICKERS® released new bars in January 2019 that feature the entirety lovers love approximately SNICKERS® — caramel and a milk chocolate coating — however now full of creamy, clean-floor nut butter including Almond Butter, Peanut Butter, and Maple Almond Butter. Available national in 1.4-ounce Singles, 2.Eight-ounce Shared, and 7.7-ounce Stand Up Pouches in 3 varieties: Creamy SNICKERS® Almond Butter, Creamy SNICKERS® Peanut Butter and Creamy SNICKERS® Maple Almond Butter

DOVE® Chocolate Bars: The silky-smooth chocolate fans recognize and love just took a revolutionary twist — introducing DOVE® Chocolate Bars in six new formidable flavors. The bars characteristic flavors stimulated by the modern-day culinary trends. Raspberry Rosé, made with a layer of silky-easy pink chocolate, is perfectly sweet with actual rosé and raspberries over a layer of rich darkish chocolate. Or strive Salted Caramel Blonde Chocolate, providing rich caramel and silky-clean DOVE® Blonde Chocolate for the ultimate sweet and salty mixture. These merchandises are to be had national
DOVE® Chocolate PROMISES® four-Pack: The DOVE® brand’s famous PROMISES® format now lives inside the checkout aisle and offers clients the opportunity to take this silky-smooth treat at the go and percentage it with others

 

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