Mars Wrigley Confectionery U.S., a worldwide confection leader, will announce its 2020 vending suggestions and debut new merchandise today at the National Confectioners Association (NCA) Sweets & Snacks Expo in Chicago. Together, these insights and improvements will aid stores in riding income and general class boom.
“Mars Wrigley Confectionery is devoted to updating its worldwide research and insights to make sure its tips for stores correctly reflect the ever-evolving behaviors of customers,” said Tiffany Menyhart, vice president of U.S. Category Leadership at Mars Wrigley Confectionery. “To propel retailers forward, Mars Wrigley Confectionery supplies new, never-before-seen, in-save merchandising solutions. With those effects-verified answers, outlets can have the equipment to create the most suitable in-save experience.”
Mars Wrigley Confectionery is deeply connected to customers and invests in worldwide research to gain insights into the trendy retail landscape. Rooted in how buyers use confections nowadays and how they’ll use them in the future, the 2020 shelving guidelines combine the moments and motives; confections drive conversion to evolve the aisle and grow the class.
In the latest test-and-analyze, these solutions resulted in a boom in income, proving that Mars Wrigley Confectionery supplies stores with the tools needed to create a fascinating confection aisle and enter the retail destiny. Mars Wrigley Confectionery will debut new products that mirror clients’ changing flavor and texture choices at this year’s expo.
“Innovation is at the heart of what we do at Mars Wrigley Confectionery, and our retailers are at our core,” said Tim LeBel, president of Sales at Mars Wrigley Confectionery. “We must offer new and thrilling merchandise to beautify buyers’ experiences. Our product innovations are designed to capitalize on consumer demands and developments, including the upward push of nut butter and taste mash-ups, which have largely inspired our product services.” Attendees of this year’s expo can also attend the panel discussion, “How to Make Confectionery Thrive inside the Digital World,” hosted by way of Mars Wrigley Confectionery on May 22, 2019, at 11:00 a.m. CT.
The following are objects that Mars Wrigley Confectionery will exhibit at this 12 months’ show:
Three MUSKETEERS® Birthday Cake: 3 MUSKETEERS® released the emblem’s first new flavor in six years―Birthday Cake. The candy bar is a vanilla-flavored nougat with colorful sprinkles protected in rich milk chocolate. Birthday Cake is a developing fashion, with income growth within the taste of more than 29 percent considering 2017 and a 260 percent growth in fashion engagement among millennials within the same period.
COMBOS® Jalapeño Cheddar: COMBOS® nationally launched Jalapeño Cheddar—a client favorite with tested market success. The mix of tacky goodness and spice in a baked tortilla shell will excite purchasers’ taste buds.
Creamy SNICKERS®: SNICKERS® released new bars in January 2019 that feature the entirety lovers love approximately SNICKERS® — caramel and a milk chocolate coating — however, now full of creamy, clean-floor nut butter, including Almond Butter, Peanut Butter, and Maple Almond Butter. Available nationally in 1.4-ounce Singles, 2. Eight-ounce Shared and 7.7-ounce Stand Up Pouches in 3 Creamy SNICKERS® Almond Butter, Creamy SNICKERS® Peanut Butter, and Creamy SNICKERS® Maple Almond Butter.
DOVE® Chocolate Bars: The silky-smooth chocolate fans recognize, and love just took a revolutionary twist — introducing DOVE® Chocolate Bars in six new formidable flavors. Modern-day culinary trends stimulate the bar’s characteristic flavors. Raspberry Rosé, made with silky-easy pink chocolate, is lovely with rosé and raspberries over a rich, darkish chocolate layer. Or strive for Salted Caramel Blonde Chocolate, providing rich caramel and silky-clean DOVE® Blonde Chocolate for the ultimate sweet and salty mixture. These merchandises are to be had nationally.
DOVE® Chocolate PROMISES® four-Pack: The DOVE® brand’s famous PROMISES® format now lives inside the checkout aisle, offering clients the opportunity to take this silky-smooth treat on the go and share it with others.
